Here Barolo is not only drunk…

we observe, we sniff, we taste… and we talk about it


our mission

Communicating Barolo

From 1982, Year of our foundation, we promote and protect the image of Barolo wine and its territory, without pursuing profit.

Given our institutional role, you can not get specific advice about the wines for sale or tasting, but the visitor can feel free to visit the spaces and Ask our Staff for information to clarify Doubts and provide explanations.

nice to meet you

We introduce ourselves

The President and the Social Organs

The Barolo Team

The Technical Commission "Armando Cordero"

Our Technical Partners


Enoteca Regionale del Barolo in numbers

Over 150,000 visitors per year from all over the world for the King of Wines

Founding public entities

Production municipalities

Selected wine makers


Barolo DOCG

Some of our main activities

Milestones to be achieved

Wine Educational

We try to explain Barolo as a rich and skilful blend of colours, flavours and fragrances, which concentrate in a glass and reflect not only the science of the Territory, but also the emotions of the tradition and the sensations of the moment


Permanent Showcase

In the ancient storage cellars of the Castle of Barolo, we host over 120 labels of Barolo selected by our Technical Committee of Tasting “Armando Cordero” next to the Barolo Chinato and some local native DOC

Enotourist Reception

We introduce ourselves as the ideal starting point for those who approach Barolo for the first time in its area of origin, but also a step of deepening for enthusiasts seeking confirmations and fascinating discoveries

Communicating Excellence

Our events are organized in synergy with the Producers and the realities of the territory that shares the common project of a selected path of diffusion of wine and food farming excellence of Piedmont.


Thursday: 10,30 - 18,30

Friday: 10,30 - 18,30

Saturday: 10,30 - 18,30

Sunday: 10,30 - 18,30

Monday: 10,30 - 18,30

CLOSED: Tuesday, Wednesday


Our classic tastings, with the help of Enomatic, resume with a selection of up to 16 Barolo per day, different for producer and vintage

from Thursday to Monday, from 10.30 to 18.00