Our Boutique


“Always ready for a new idea and an old wine”

Bertold Brecht (1898 – 1956)



The Showcase

Where to choose the Barolo wine, that we “likes”

Compatibly with the availability of the individual companies, the Enoteca Regionale del Barolo proposes the labels of at least 120 of the 217 wine makers selected by our Technical Commission with blind tastings.

The arrangement of the bottles follows the double criterion of the vintage and the area of production, to present the wines of each harvest on the basis of the structural characteristics defined by the morphology of the soil and in logical continuity with the speech of the tastings promoted with the projects Barolo! Barolo! Barolo! And the Barolo Tour in 32 labels.


The selected wine makers personally make the selling price, in confirmation of the promotional rule of our structure

How to choose between many different labels?

To every soil,

His Barolo…

and our taste

Checking the colored sticker next to the price is possible to identify easily from which area comes the wine Barolo and what are the characteristics


Our Proposals

The New Vintage

One of the most complete exhibitions of Barolo of the last vintage for sale: a special library to draw on for its own cellar of refinement or more simply to taste a Barolo, young expression of its region

The most prestigious vintages

Depending on the availability of the individual wineries, especially in the autumn we exhibit vintages Barolo from different production areas, already ready to drink or ideal for an unforgettable gift

Barolo Chinato

Do you love sweet spices, like cinnamon and vanilla? Do you prefer more decisive aromas, such as star anise and gentian? At the Enoteca Regionale del Barolo you can find the Barolo Chinato that is right for you… And some advice on how to consume it in an unusual way!

Grappa di Barolo

White or yellow? Young, barricade, aged or mellow? To each one its grappa, rigorously from Nebbiolo da Barolo marc, fresh distilled to catch the maximum scents and aromas.

The autochthonous DOC

The area of Barolo is also the land of Pelaverga and Nascetta, native vines from which come two wines: Verduno Pelaverga Or Pelaverga doc and Langhe Nascetta or Nas-Cëtta doc: a red and a white of excellence not to be missed!

The Barolino Chinato®

Our Barolo Chinato meets the Chocolate art of Alessandro del Trotti and the watering pralines of dark chocolate are born with a filling of cream of Barolo Chinato packaged in an original and elegant case.

Barolo MGA Vol. 1 & 2

The updated and official map of the additional geographic mentions of The Barolo Denonimanzione recently added the two volumes Of Alessandro Masnaghetti “BAROLO mga: The Encyclopedia of the Vineyards of Barolo”… indispensable tools for real experts In Barolo!

And also...

Stralli: They are not grissini, they are not crackers… but they are perfect in combination with our tastings
Salvavino: A package made especially for the transport of bottles of wine, ideal to avoid damaging the contents of the suitcase
… And more…


Maybe not everybody knows that…

Why buy blindly?

Our Enomatic system presents every day in tasting up to 32 different Barolo, which are also available for sale.

It’s possible, therefore, to withdraw our winecard to taste them and choose more consciously, also using the technical information provided by the Staff.

How to optimize shipments?

Even if you buy other wines from different types or producers, you can send them with a single shipment along with what you buy at our premises.

Just keep the document or the tax receipt… And we will provide all of us at very advantageous prices!

Are you looking for A. Masnaghetti Barolo Geo 3D?

The first map dedicated to the geology of the Barolo hills and to the geoviticolous characteristics.
Unique and innovative, it allows to understand with a single glance the different geological formations and the different types of terrain…

From us you can admire it on display and book it!


Thursday: 10,30 - 18,30

Friday: 10,30 - 18,30

Saturday: 10,30 - 18,30

Sunday: 10,30 - 18,30

Monday: 10,30 - 18,30

CLOSED: Tuesday, Wednesday


Our classic tastings, with the help of Enomatic, resume with a selection of up to 16 Barolo per day, different for producer and vintage

from Thursday to Monday, from 10.30 to 18.00